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Welcome to the Umbrella | 

The Umbrella Network is an exclusive coalition of local businesses guided by Barters Group. Its mission is to strengthen local economies and amplify community impact by supporting businesses, non-profits, and initiatives through collective action. Members—including owners, managers, and staff—meet monthly to share goals, strategies, and opportunities. Unlike traditional networks focused only on leadership, the Umbrella connects entire teams across hospitality, recreation, entertainment, and cultural services. By working under a shared identity, members improve practices, enhance performance, and gain a stronger voice in civic, educational, and cultural matters. From restaurants and hotels to gyms, golf courses, salons, schools, and non-profits, the Umbrella fosters collaboration that elevates both community presence and brand recognition.

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Exclusivity & Membership

Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.

Creative Backstage Operations 

Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.

Networking & Collaboration

Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.

Community Ties & Civil Impact

Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.

Shared Growth & Long-term Influence

Invite-only coalition of local businesses, non-profits, and leaders. Acts as the exclusive tie-in to the ecosystem, uniting members under one trusted identity. Powers mass-scale campaigns and civil projects through pooled resources.

The Umbrella Network is an invitation-only coalition of local businesses, primarily operating within the vibrant "Passion" and "Foot-Traffic" industries. Our carefully curated membership includes restaurants, bars, golf courses, hotels, retailers, boutique and niche shops, recreational centers, gift shops, and other businesses that cultivate passion, interest, and activity.

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Our Purpose:

The Umbrella Network is designed as part of a long-term vision to drive innovation within these dynamic industries on a global scale. Barters Group and our strategic partners genuinely believe we are pioneering the future of these highly specialized markets, setting our brand and offerings apart from others.

We cater specifically to an audience that craves excitement, discovery, and meaningful experiences. Our impactful approach fosters innovation and growth, positioning us to facilitate transformative developments in communities of all sizes—from charming small towns and bustling college hubs to vibrant beachside communities and thriving urban centers.

We are building an unmatched discovery platform, and we're selectively inviting businesses to join us on this exciting journey, helping shape the future of authentic and memorable experiences.

Our Vision

 

We believe humans are not made to simply work and consume—we are here to live, explore, taste, dance, dive, climb, and create.

 

Barters is designed to serve these industries—the ones that feed the soul:

  • Entertainment & Nightlife

  • Art & Culture

  • Travel, Food & Hospitality

  • Adventure & Recreation

  • Local Craft, Music, and Community Scenes

These are the businesses that make cities unforgettable. They don’t just offer services—they offer experiences worth remembering.

How to Describe What We're Doing

 

We are:

  • A curator of experience-driven businesses

  • A brand ecosystem built around lifestyle, memory, and meaning

  • A champion of human-first industries: food, art, music, culture, and travel

  • A new kind of company—part movement, part tech, part brand collective

  • “We don’t market to sell. We inspire to connect.”

Barters Group champions the businesses that make life unforgettable.

We work with passion brands; restaurants, venues, artists, shops, and experiences that create the culture of a city. ​

Behind the scenes of Umbrella Marketing

The Umbrella Identity

 

At Barters Group, Umbrella Marketing is our way of aligning values, visuals, and voices across a trusted network of local businesses — not by replacing anyone’s brand, but by building collective identity that’s recognizable, reliable, and deeply rooted in community.

 

This strategy turns independent businesses into interconnected allies, and our shared branding becomes a symbol of trust, quality, and collaboration in every neighborhood we serve.

Branded Merchandise & Identity Tools

Our network is physically expressed through thoughtfully designed, community-first merchandise, such as:

  • T-Shirts and apparel for business owners and team members

  • Branded Stickers, window decals, and pins for storefronts and packaging

  • Uniform Integration with Barters branding subtly placed on lanyards, sleeves, or tags

  • Merchandising that double as marketing tools and cultural artifacts

How This Builds Identity Across the Network

  • Creates visual unity across neighborhoods, cities, and districts

  • Builds instant recognition for customers looking for trusted businesses

  • Makes local marketing campaigns more effective and collaborative

  • Encourages team spirit and pride among small business staff

  • Reinforces that Barters isn’t just a service provider, we're a community partner​

Why Umbrella Marketing Works — For Everyone

For Businesses

  • Increased visibility through network-wide promotion

  • Strengthened brand credibility through association with trusted partners

  • Access to shared marketing resources and collaborative campaigns

  • Easy plug-in to future platforms (like Hopsiti and HotPay)

For Communities

  • Fosters a sense of local unity and shared mission

  • Creates recognizable safe havens for quality service and ethical practices

  • Promotes local economic growth through cooperative strategy

  • Helps organize resources (e.g., food redistribution, events, charity drives)

For Customers

  • Builds trust through recognizable branding and ethical standards

  • Offers familiar, reliable experiences across the network

  • Introduces a future localized customer support system
    → Where customers can report issues, give feedback, and help maintain quality across all Barters-affiliated businesses

What makes us standout?

1. A Proactive Network, Not Just a Registry

 

  • The Umbrella creates a collaborative ecosystem where businesses learn, share resources, and participate in community-wide initiatives.

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  • Blulite builds real, working relationships with local businesses through one-on-one consulting and various tools — not just approval badges.​​

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2. Business Growth Tools that give local shops an advantage for the future.

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  • Blulite provides actionable insights, data dashboards, SEO metrics, branding tools, and performance tracking.

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  • Our Pro App empowers business owners to actually grow, not just prove they’re ethical.

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3. A Cultural & Branding Movement

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  • Barters Group is building a recognizable umbrella brand that supports small businesses through design, uniforms, stickers, campaigns, and co-branded identity.

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  • This creates network-wide trust — much more visible than just a sticker.

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4. A Mission-Driven Philosophy

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  • We’re focused on community, nature, and human progress — not just consumer protection.

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  • We use our brand to drive real change: food waste coordination, local giving, educational programs, and grassroots innovation.

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5. Future-Forward Customer Support

  • Barters is building another localized customer support model: Backed with future discovery engines like Hopsiti - we'll be a global identity for millions of people - while providing hands on action.  

    • Customers can report bad service

    • Feedback is used to improve the network

    • Trust is active, responsive, and transparent

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​​The Barters Group ecosystem is a dynamic, future-facing community platform.
We don’t just certify good business — we build it, support it, and scale it together.

Discover more about the Umbrella Network at

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Barters Group presents, the Umbrella Network | Aim for the Invite

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